Top 10 Link Exchange Request Don'ts
your website starts growing in popularity, you will begin to get
a steady stream of link exchange requests from webmasters. Exchanging
links can be an excellent way of cheap marketing if it is done
right. The Internet has become what it is today because of websites
linking to each other. It is how news spreads and it's one of
the best ways to discover new sites relating to your particular
Webmasters quickly discovered that getting more and more exchange
links could influence their results on the Google search engine,
so of course people abused the method. Suddenly sites about flowers
would have a hundred pages of exchange links from sites about
loans, gambling, and whoever else requested an exchange link.
Google became wise to the whole fiasco and began devaluing link
exchanges, particularly between unrelated sites.
That doesn't mean that exchange links are no longer of any value,
it just means that it should be done properly, and it should benefit
your visitors. A small collection of related exchange links can
add value to your website and be a great place to share some good
Internet resources with your visitors.
Asking other webmasters to exchange links with you can be quite
frustrating though. Webmasters often delete link exchange requests
without even opening the e-mail! Here's a list of ten reasons
why I delete requests..
1) Unrelated Website
Seriously, what value would I be adding to an artist's website
by exchanging links with gambling sites? Would a visitor come
to to an artist's website to look for gambling information, and
vice versa? If you have a website that is about artists, at least
make sure link exchange requests are sent to other art related
2) You are no longer accepting link exchange requests
If it says on the website that they are no longer accepting exchange
links, it usually means they are no longer accepting exchange
links! It sounds commonsense, but trust me, it doesn't stop people
from sending requests.
3) Generic link exchange request
If you receive the same link exchange request that a thousand
other webmasters have just received, it makes it so much easier
to just click the delete button.
4) Excessive flattery
Politeness is good, but obvious excessive flattery can become
tiring, especially when it is the same flattery as the last 5
link exchange requests you have just received. The technique probably
worked on webmasters the first few times they were given a pile
of praise about their website by an excessive link requester,
but people grow wise quickly.
5) Unfair link exchange request
If your website has a small collection of 10 categorized quality
links and the person requesting a link exchange with you has a
free for all collection of 100+ uncategorized spammy sites, where
do you think the link request is going? Exactly, straight into
6) New or under construction site
Asking an established website that has worked hard over many months
or years to build a reputation and steady stream of traffic is
not going to be interested in exchanging links with a site that
is still being built or just finished. At least take the "under
construction" banner off your site before sending out link
7) "Please add my link first"
If you are asking to exchange links with another Webmaster, make
sure you have at least added their link first. Telling them to
add your link first is just rude.
8) Hidden link pages
Hiding your links page while mine is prominently placed on every
page is not fair.. "Delete"!
9) Requested title is long and spammy
Opening a link exchange request and seeing that they are expecting
you to add a title like "Best Website Designer and Developer
in India" means you shouldn't even have to check their website,
as the request is being "deleted".
10) Why link exchanges are good
If the first couple paragraphs is telling me why link exchanges
are great and how I could increase my Google
PageRank by linking to them, the e-mail is immediately
Link Exchange Conclusion?
Any Webmaster with a moderately successful website will get plenty
of link exchange requests and they also probably don't have a
lot of spare time to waste. If you take the time to write something
very brief and personal about the site you want to exchange links
with, and it seems like an equal exchange, you will probably have
a much higher success rate with exchange link requests. If you
use any of the techniques listed above, there is a good chance
they will be heading straight to someone's "deleted items".
This article was written for Linkism.com http://www.linkism.com
Linkism is a popular art directory with a webmasters section
to help artists and people in the arts industry promote and
market their website online.
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